One of the most underestimated areas of media communications, particularly in the area of science communications, is opportunistic media. Essentially, it is about seeing opportunities to comment in your area of expertise and taking them.
The additional beauty of opportunistic media is that it doesn't necessarily require a media release or opinion editorial. If you have developed good media contacts — as most of us in science communications have — then it is often simply a matter of a telephone call.
The potential for opportunistic media is one of the key reasons I start every day reading stories across a range of media outlets.
The additional beauty of opportunistic media is that it doesn't necessarily require a media release or opinion editorial. If you have developed good media contacts — as most of us in science communications have — then it is often simply a matter of a telephone call.
The potential for opportunistic media is one of the key reasons I start every day reading stories across a range of media outlets.